Transdanube Travel Stories

Short Summary about project 

The Danube region is rich in cultural and natural heritage. Whereas there are already many initiatives dealing with conservation and research, the project recognises sustainable tourism as another important option to use and preserve this heritage. European Cultural Routes and the other networks represented in this project set first steps to valorise these assets in that direction.

Recognizing the vast cultural and natural heritage, the project Transdanube Travel Stories aims at supporting sustainable tourism in the Danube region by implementing innovative promotion concepts (new narratives) and sustainable mobility management tools.

  • The development of new narratives is the strategy to promote the Danube macro-region as touristic area. Single sites do not attract tourists, but linking selected sites to a story (along a trail) that can be experienced will create interest and lead to a Danube memory.

  • The integration of mobility management instruments (mobility managers, mobility centres, mobility plans) in institutional structures at route and destination level will make it easier for tourists to experience the new narratives by using environmentally-friendly means of transport and therefore limit the negative, transport related consequences of raising tourist numbers.

  • The establishment of tourism product clubs at destination level and improved thematic and institutional linkages between the European Cultural Routes and other networks will strengthen the cooperation between the key actors and will increase their capacities to promote sustainable tourism in the Danube region.

New narratives and mobility management together with advanced institutional capacities will provide the framework to better position the Danube as a unique sustainable tourism destination on the market resulting in more European citizens experiencing European cultural and natural heritage in a sustainable way.


Lead Partner


  1. Environment Agency Austria (AT)



  1. Danube Office Ulm/Neu-Ulm (DE)
  2. WGD Danube Upper Austria Tourism Ltd (AT)
  3. Tourism Board Linz (AT)
  4. West Pannon Regional and Economic Development Public Nonprofit Ltd (HU)
  5. Institute for Culture, Tourism and Sport Murska Sobota (SI)
  6. Croatian Association for Tourism and Rural Development „The Village Membership Club” (HR)
  7. Association for promoting tourism in Oradea and its region (RO)
  8. Danube Competence Center (DCC) (RS)
  9. DANUBEPARKS – Danube River Network of Protected Areas (AT)



The expert documents which were provided by Westpannon are available on the project website.


Facts and information:


Funding program:  Danube Transnational Programme (INTERREG DANUBE)


Lead Partner: Environment Agency Austria (AT)

Project duration: 1st July 2020 – 31st December 2022

Total amount of project: 1,820,926.66 EUR

Total budget of Westpannon Nonprofit Ltd.: 185,625.00 EUR


Transdanube Travel Stories co-funded by the European Union (ERDF, IPA, ENI) and with Hungarian Government